Oki unveils new global identity

Oki Systems (UK) Limited (part of the Oki Electric Group) has unveiled a new global identity – OKI Printing Solutions. The repositioning is part of the organisation’s continuing drive to be recognised as a major challenger brand in the global colour non-impact printer market.

The new name reflects the company’s focus on empowering businesses and their staff to maximise the effectiveness and efficiency of their printed communications, by providing flexible, easy to use printing solutions. The company’s definition of a printing solution is simply the answer to a customers printing need; from a basic printing requirement through to a tailored, customer specific solution.

Repositioning itself in this way presents OKI Printing Solutions with the opportunity to create a consistent global brand identity across the 120 countries in which it is represented. It also encapsulates its market representation, expertise and breadth of printing solutions giving the company the flexibility and adaptability to effectively compete at a global level.  

“We turn the page today on a brand new image and identity that will propel our vision for the future of the printer industry,” says Mikihiko Maeno, President and CEO. “Over the past five years, OKI Printing Solutions (formerly known as OKI Data Corporation) has evolved into one of the key challengers in the printer market place across the world; constantly bringing award-winning printing solutions to market that have set new standards.  This experience has provided us with a clear direction for advancing our business, allowing us to build equity as a leader, innovator and trusted partner.”

To maintain its momentum as the challenger brand, OKI Printing Solutions is broadening its portfolio further by announcing its entrance into colour Multifunction Product (MFP) market with class-leading A4 & A3 colour MFPs. These products, to be launched mid May 2005, are based on the award-winning technology of the C5000 & C9000 Series of printers.