Kodak appoints UK partner

Kodak partners with DSG international plc to lead the UK Inkjet Revolution

Europe’s leading specialist electrical retailing group to exclusively sell new line of Kodak All-In-One Inkjet Printers in the UK

Eastman Kodak Company announced a partnership with electrical retailing giant DSG international plc, to exclusively supply the brand new Kodak All-In-One inkjet printers in the UK market through DSGi’s PC World, Currys and Currys.digital outlets, from June 2007.

The decision to partner with Europe’s leading electrical retailing group follows Eastman Kodak Company’s groundbreaking entry into the consumer inkjet market with printers that can save consumers up to 50 percent on everything they print compared to other consumer inkjet printers. PC World, Currys Superstores and Currys.digital stores will stock the KODAK EASYSHARE 5300 and 5500 All-in-One Printers at £139 (RRP) and £209 (RRP) respectively, enabling consumers to affordably print crisp, sharp documents and KODAK lab-quality photos at home using premium, pigment-based inks.  The new printers combine ultimate levels of print quality and ease-of-use, while offering unparalleled low total cost of ownership compared to other leading consumer inkjet printers on the market.

“Our commitment to changing the rules in the inkjet industry in favour of the consumer is reflected in our decision to partner with DSG international, a quality consumer electronics giant dedicated to bringing its customers the very best in consumer-oriented innovation, first,” said Julian Baust, Chairman & Managing Director, Kodak Limited and General Manager, CDG/FPG, UK & Ireland, Eastman Kodak Company.

 “We dedicate considerable resources to identifying original new products for our outlets and we believe the KODAK EASYSHARE All-in-One Printers not only offer consumers the freedom to print documents and photos frequently, easily and affordably, they also have a pioneering quality which will appeal to our customers,” said Peter Duncombe, buying director, DSG international plc.

The KODAK EASYSHARE AiO Printers use Kodak’s premium, pigment-based ink, priced at £6.99 for a cartridge of black ink and £9.99 for a five-ink colour cartridge (RRP). For every £10 spent on colour ink and £7 spent on black ink, consumers can print up to twice the number of pages compared to other consumer inkjet printers.When the KODAK Photo Value Pack is purchased, a 4 x 6-inch photo costs as little as 7p per print.

All-in-One Printer Available from June – Featuring KODACOLOR Technology

The KODAK EASYSHARE AiO Printers feature exclusive KODACOLOR Technologythat enables consumers to cost-effectively print crisp documents and Kodak lab-quality photos.  KODACOLOR Technology is a combination of four key elements – pigment-based inks, micro-porous photo papers, colour and image science, and the Micro-Electro-Mechanical-Systems (MEMS) print head – that deliver outstanding results for general purpose printing of text and graphics and stunning colour photos that are sharp and vibrant.

The KODAK EASYSHARE 5300 AiO will be available in June 2007 in  all PC World, all Currys Superstores and all Currys.digital stores at £139 (RRP) and the KODAK EASYSHARE 5500 AiO will be available in July 2007 at £209 (RRP) in all PC World  stores and selected Currys Superstores.  Online shoppers will also be able to purchase the printers from related DSG internatio