Dell expands in Brazil

Dell Opens Plant in Hortolandia 

New plant will serve as a pilot for other Dell plants around the world

Dell has officially opened a new plant in Brazil. This follows the announcement a year ago, in May 2006, by Dell Brazil that it would expand in Brazil, by building a new plant in Hortolandia, state of São Paulo, and revamping the company’s Contact Centre and Software Development Centre, both in Rio Grande do Sul.  

Until now centralised in the city of Eldorado do Sul (RS), Dell supplied markets in Brazil, Chile, Argentina, Colombia and South Africa. With the new factory, Dell will be nearer to its customers and in a location from where it is easier to export. “In Hortolandia, we are close to 70 percent of our customer base and to the largest cargo airport in Brazil (Viracopos). This will reduce shipping times and costs, and consequently improve customer experience, which is our final objective,” said Raymundo Peixoto, Country Manager, Dell Brazil. With the relocation, Dell has plans to extend its presence in the Brazilian business market (the company focus in Brazil) where it is the leading company. To that end it has the advantages of the new plant and a service portfólio that meets the specific needs of customers from small businesses to large corporations.

The Hortolandia plant features leading-edge technology and complies with the highest manufacturing and distribution standards. Because of this, it will serve as a pilot plant for other Dell factories around the world. “We are very pleased with our team. It is an exemplary plant and it reflects the excellent work that Brazil has performed so far,” remarked Peixoto. 

In addition to the manufacturing facilities, the new plant also features an Executive Briefing Centre where customers are provided with a view of Dell products and solutions. A minidatacenter and a virtual tour are the centre attractions. For internal meetings, Dell designed 22 rooms, and the factory is also capable of operating three daily shifts. “We are opening today an exemplary plant that is prepared to support our projected growth for the next three years,” pointed out Laury Johnson, Operations Director for Dell Brazil.

Dell prioritizes employees’ well-being  

Similar to the Eldorado do Sul plant, Dell has made efforts to provide a pleasant work environment to its employees. Mindful of this, the company created a Communicatio