Redeem Plc has announced a further expansion drive with the planned opening of operations in Turkey to be announced in the near future.
Redeem Turkey, to be based in Istanbul, will introduce mobile phone recovery and recycling to Turkey for the first time. Targeting mobile network operators, manufacturers, businesses and consumers, the business will provide a new service to Turkish recycling and recovery markets.
The business will be run through a licensed agreement, showing a strong display of confidence and investment in the Redeem offering.
Redeem has already undertaken successful campaigns in Ireland and Italy working with the country’s largest operators. In Italy Redeem already manages successful campaigns with TIM (Telecom Italia Mobile) and Motorola and also in Ireland with O2, to offer customers a trade in and discount opportunity for new mobile handsets.
Redeem is also currently looking at ongoing opportunities within the UK market and has further plans for expansion beyond Europe.
Jamie Rae, Chief Executive of Redeem commented: “We are delighted to be announcing the start operations for Redeem Turkey. With the success of our business in Italy and Ireland in 2008, we are very pleased to be able to push forward and demonstrate real growth into other markets. We recognise that there are a number of less mature markets than the UK for recycling and recovery solutions and we plan to take this on board to expand our business. We are currently scoping out further opportunities in and beyond Europe.”
