Ricoh launches colour printer with low Total Cost of Ownership

Jan 14, 2010

Ricoh Europe (Netherlands) B. V. has launched the GX e5550N, a high-performance Gel Sprinter colour printer for small workgroups and small offices. It features Ricoh ECOnomy Color mode, which is designed to bring cost savings to the office environment by yielding colour prints at approximately the cost of black and white prints. Low power consumption and standard duplex printing also contribute to a low Total Cost of Ownership.

The GX e5550N uses Ricoh’s Gel Sprinter technology. Liquid Gel is designed to produce sharp images and lively colours. It dries quickly, so prints do not smudge, and is water- and light-resistant for up to 100 years.

For fast, cost-effective printing of office documents with mixed text and images, the GX e5550N features a unique ECOnomy Color mode. Unlike an inkjet’s draft mode, ECOnomy Color distinguishes between text and image. Text is printed in crisp, solid black, while the thickness of images and graphics is reduced by half. It results in perfectly legible, low-cost, business documents in colour. In ECOnomy Color mode, colour prints cost virtually the same as black and white, thereby reducing Total Cost of Ownership. The cost efficiency of the GX e5550N is further boosted by high yield cartridges.

Minimal energy consumption reduces the GX e5550N’s impact on the environment. With duplex printing as standard, paper consumption is also reduced. Some components are made from plant-based plastic, further enhancing the printer’s environmental credentials.

The GX e5550N is easy to use and maintain. Users can read the tilting operation panel while seated. Reloading paper and cartridges is straightforward due to full front accessibility. Users can also receive e-mail alerts when an intervention is required, for example to refill toner or paper. The printer is equipped with a counter function that records pages printed in each mode and sends the information by e-mail. This enables administrators to easily keep track of the printer’s use and monitor users’ print costs.

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