Edmiston, who most recently served as Senior Vice President at Gordon Biersch International, will work closely with the company’s network of master franchisees to help sell franchise stores throughout the United States. Reporting directly to CEO Tom Fricke, Edmiston will assume primary leadership over efforts to continue the rapid expansion of the Cartridge World system, as well as the development of a National Account Program.
“We are pleased to welcome Bill Edmiston to Cartridge World at a time when the company is poised to further cement its position as a leader in the $80 billion printer cartridge industry,” said Tom Fricke, CEO of Cartridge World. “As a respected veteran in the franchise industry, Bill will play a crucial role in leading our development efforts that will help drive and grow our business.”
A seasoned franchise professional, Edmiston brings more than 30 years of international and domestic experience in operations, development, licensing and real estate selection to Cartridge World. He has previously held various positions with some of the franchise industry’s more widely recognized brands such as Rock Bottom Restaurants, Einstein’s Bagels and Boston Market, including a stint as Vice President at Blockbuster Entertainment Group during the company’s heavy growth years bringing them from 19 to 4,200 units worldwide.
According to Edmiston, Cartridge World’s reputation, the quality of its leadership and the talent of its people are next to none. “I couldn’t be more excited about joining such a dynamic brand and my new role in enhancing a franchise system that is already positioned for continued growth and success,” he added.