ITEX will rotate to the East Coast in 2011and co-locate with the industry leading office document and content managementevents, AIIM Expo/Info360 and the OnDemand Conference & Expo. Theorganizers say their intention is to create a unique industry event that willbring together the largest office dealer and channel audience in the USA.
ITEX is an office trade show produced byImaging Network, a subsidiary of Questex Media Group LLC.
ITEX says it will continue to deliverinnovative strategies to the channel, as before, yet evolve to the next logicalstep to fully educate the marketplace and the emerging Hybrid Dealer. Thisincludes education tracks for the dealer marketplace, MPS forums, multi-productpavilions and spotlighting industry leading exhibitors. This is the corestrategy of ITEX, traditionally attended by Dealers, VARS, ISVs, and SolutionSpecialists seeking the latest trends and opportunities in the office channel.The move will add a cross-mix of providers and increase the ability to networkwith end users, buyers and customers.
“This move is part of our market strategyat Questex/Imaging Network, whereby our business events presented to the officeand related markets are presented at one location, once during the year tocreate the ideal synergistic experience for both attendees and exhibitors,”says Christian Swartz, Business Development Director for Imaging Network.“Additional opportunities for professionals in the market to interact throughour conferences, roundtable meetings and online events such as webinars andvirtual events are also being provided, along with critical news andinformation in our award-winning magazines and online media to provide themarketplace a comprehensive, year-round information and business networkingchannel,” said Swartz. “ITEX’s move to Washington, DC for 2011 will provideadded value, especially for the Hybrid Dealer attendees. Now they will have achance to see more suppliers as well as the unique ability to network withthousands of the largest buyers of office technology.”
In addition, ITEX will continue to stressthe importance of a viable Managed Print Services program for dealers,addressing the platform through expanded MPS Education Forums co-hosted byImaging Network and InfoTrends. “We at InfoTrends are pleased to be taking aleadership role in developing the information content for the MPS conferenceand business networking programs at this strategic event,” said Randy Dazo, Directorof Solutions and Services at InfoTrends.“Managed Print Services is the hottest growth area for the officeequipment market with a 22% compound annual growth rate through 2013. Obviously there is huge interest andrevenue potential coming from the Office Equipment dealer space, but at thesame time we are also seeing IT resellers surging back into the print industrybecause of Managed Print; many saying that MPS is providing them withadditional new and untapped revenue opportunities for them,” said Mr.Dazo. “With the diversity ofchannels desiring more information about the hottest MPS and outsourcingtrends, the idea of ITEX, On Demand and AIIM coming together is extremelyexciting. It will truly be a convergence of trends, interests, solutions andchannels under one roof.”
Swartz adds, “It just makes sense toco-locate the show, building on the overall value of all three shows and theirparticipants. Together, these combine