New franchise programme in the US to increase awareness of refills

Apr 6, 2010

The programme offers business owners an opportunity to benefit from the $50 billion ink cartridge industry, says CIC.

It believes that eco-sensitive consumers and businesses seeking environmentally friendly office supplies are fueling the sector.

By opening local stores in the US, CIC is looking to drastically increase market share, competing “directly with the likes of Cartridge World”.

CIC CEO Lauren Elward said: “It’s hard to believe that only 27 percent of the printer ink cartridges in the United States are refilled.

“For the last five years Castle Ink Cartridges has maintained a solid web presence, but has lacked the traditional brick and mortar storefronts that so many of our customers prefer.”

CIC managed to double sales, year over year. With the number of homes with functioning inkjet printers and photo printers continuing to increase, the retailer says it expects the same, if not more, growth this year.

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