Cartridge World Peterborough, UK, will give out vouchers for free ink refills at a special launch event as part of the British Touring Car Championship (BTCC).
On 23 April, the remanufacturing and refilling store will showcase a replica of the Honda that will compete in the BTCC.
There will also be a competition to win a one-off Honda Civic Type R MUGEN Concept car. Cartridge World is sponsoring The Honda Racing Team for the second year running.
The event coincides with Rockingham race on 25 April and invites racing fans to see the car at Serpentine Green Shopping Centre between 9am and 5pm.
Brian Driscoll of Cartridge World Peterborough commented: “We are excited about teaming up with Honda UK. The partnership highlights the connection between two well-known brands.
“Both Cartridge World and Honda represent quality manufacturing, reliability and good value for money. We are proving ourselves both on the track and off with our products.”
Racing driver Gordon Shedden will be representing Cartridge World again. He said: “Honda’s brand values of sustainability, reliability and quality match perfectly with Cartridge World, so even before the car has turned a wheel there’s a great common goal with both organisations.”