The Wake Forest University Schools of Business and the inkjet cartridge refilling and testing technology firm say the contest was designed to “gauge real-world outcomes of inkjet refilling practices in the US”.
Each student team had to develop a strategy to financially justify, market and promote inkjet refilling services in today’s challenging business climate.
Five teams presented to the judge’s panel: Frank Honold of INK-O-DEM and James Cotter, Michelle Steward and Erin Evans of Wake Forest University. The winning project was announced as “INK-O-DEM: Sales Proposition”.
The INK-O-DEM Cartridge Refilling System is located in Wake Forest University’s bookstore. It offers refills at half the price of an original inkjet cartridge to everyone, whether or not they are a student.
Chief Marketing Officer at INK-O-DEM Honold said: “We are honoured to be a part of this high-profile project at Wake Forest, and to support the university with a creative strategy to get students excited about saving money and conservation through inkjet refilling.”
Cotter added: “We are thrilled that INK-O-DEM helped make this contest such a huge success and our students involved were energized by it. Collectively we raised the bar on awareness of a responsible, green practice that is fiscally sound for us as well as the students.”
INK-O-DEM refills over five million cartridges a year and provides refilling technology for retail and university environments.
Based in North Carolina, the Wake Forest University Schools of Business offer undergraduate courses in finance, accounting, mathematical business and business and enterprise management. Graduate courses include a Master of Business Administration, Master of Science in Accountancy and Masters of Arts in Management.