ILG describes Barge as “a talented and creative marketing professional with strong leadership skills and a demonstrated success formula for driving growth in targeted markets”.
She has a background in domestic and international market and brand management, and brings expertise in image management and public relations.
ILG Marketing Director Lili Miura said: “Kristie brings years of strong marketing proficiency across multiple creative messaging mediums to ILG. She and I represent different yet complementary skill sets. Together, we are developing an aggressive plan to maximize exposure for ILG.”
Barge added: “ILG has a great reputation as one of the best kept secrets in the industry and I look forward to spreading the word. I am here to help expand ILG’s competitive reach and capture more market share.
“ILG already lends itself to enhanced exposure via traditional and viral marketing activity. The company possesses so many great qualities: first-to-market premium quality products, guaranteed delivery, excellent customer support, environmental consciousness and happy employees.
“Lili and I make a great team. We’ve got a lot to accomplish and we are both excited for the future. “