The Lexmark Toner Advantage Program allows channel partners to lock in a recurring revenue stream by extending a three-year price guarantee to their customers on select Lexmark toner supplies.
The initiative focuses on the Lexmark EG460dn monochrome laser printer, and the Lexmark TG654n monochrome laser printer.
Participating solution providers will also be given discounts to earn greater margins on the sale of the printers and toner supplies.
Ingram Micro says that the incentives and price guarantees are designed to help channel partners generate greater demand for Lexmark printing solutions while driving down the total cost of printing and creating long-term savings for their end-user customers.
As part of the scheme, authorized Ingram Micro solution providers also gain access to a product demo programme that can be used to illustrate the performance and advantage of Lexmark monochrome laser printers to end-user customers.
Once the equipment is registered, the end-user has the choice of purchasing its three-year, fixed priced toner supplies directly from the solution provider or online via the Toner Advantage Ordering website at www.lextap.com. Upon completion of the online toner order, a rebate cheque is issued to the Lexmark solution provider who registered the deal.
Vice President of Vendor Management Kevin Prewett said: “Many businesses rely on solution providers to recommend the best IT products and services, as well as present them with insight on how these technologies will drive down costs, boost productivity and ultimately save them money over the short- and long-term.
“A first of its kind, this unique incentive programme from Lexmark and Ingram Micro enables our mutual channel partners to deliver greater business value to their customers while maintaining a healthy margin and establishing an ongoing service engagement by locking in the supplies business with Ingram Micro at a guaranteed price for three years.
Harold Baer, General Manager at Daisy I.T. Supplies, Sales & Service, a local IT reseller in California, said: “What’s great about Ingram Micro’s new Lexmark Toner Advantage Program is that the value and cost savings extends beyond our business to our customers.
“We specialize in helping our customers select the right printer, fax or copier for their specific needs, and by tapping into this new program we are able to reduce our customers’ total cost of ownership when it comes to printing, and deliver them exceptional service.”