Based in the city of Guragon in Haryana, Konica Minolta Business Solutions India will focus on customer service and sales for printing equipment and consumables.
The company said: “In light of the rapid economic growth in India, it became essential to formulate a sales strategy to better meet the specific needs in the Indian market.
“With this awareness, Konica Minolta decided to establish the new subsidiary in India to make committed efforts to increase sales in this promising market.
“Through the new subsidiary, Konica Minolta aims to increase customer satisfaction and reinforce its ability to develop businesses locally by strengthening marketing; enhancing and expanding the existing sales network; exploiting new sales channels; and improving customer service.”
The Indian market has gathered increasing attention from OEMs in recent years as printing continues to grow in the country. CRN reported that the remanufacturing industry is also growing rapidly, and has huge potential for more.