According to the Crave blog from CNET Asia: “This year, the US vendor will launch new printers in Singapore, Malaysia, Vietnam, Australia and New Zealand. Next year, it hopes to enter more Asia markets, including developing ones like India.”
The blog also reports that Dell is looking to differentiate itself from competitors by offering better warranty coverage to consumers. “For example, the One-Year Advanced Exchange Service aims to give users a peace of mind by exchanging faulty units the next working day upon a complaint being filed. It will even deliver the printers straight to the customer’s doorstep. Other brands typically offer a one-year (or three-year) limited or on-site service, but most of them do not include an exchange program.”
Dell is also planning to open a second major China operations centre next year in Chengdu with manufacturing, sales and services. Dell says that this is “to support rapid growth in business occurring in western China”.
In addition, the company also plans to open an additional office at its flagship centre in Xiamen and hire up to 500 staff later this year to support its projected growth needs in North Asia and globally.
Dell’s success in China is second only to the U.S. in Dell revenue. The company saw revenues increase 11 times from fiscal years 2000 to 2010 and reported last fiscal quarter that sales in China grew 52 percent year-over-year.