Galuppo will lead IPG’s marketing strategy, planning and execution on a global basis across all customer segments and the group’s four business units, said HP.
This includes responsibility for customer, market and strategic planning, marketing operations, insights, customer relationship management, communications, environmental programmes, retail experience and all customer-facing programmes.
Galuppo moves from Western Union, where she was Executive Vice President and Chief Marketing Officer.
HP added that Galuppo will now be based in San Diego and report to Vyomesh Joshi, Executive Vice President, IPG.
He said: “Gail is an outstanding marketing thought leader, with an impressive track record of leading creative global marketing programs.
“She brings a passion for delivering results to our business, and her significant experience in analytics, customer relationship and life-cycle management will help us execute against our aggressive growth strategies.”
Galuppo launched the first ever global brand campaign for the 159-year-old Western Union brand. Under her leadership, the company’s electronic business had double-digit growth in transactions and revenue, said HP.