The short film highlights the growing problems of e-waste and tries to raise awareness among families of the issues behind it.
The Kansas City-based firm’s Executive Vice President Brad Roderick explained that using recycled ink cartridges “are a good way to start greening up the home”.
Roderick said: “Some easy steps to making a home greener include: recycling computers, televisions, appliances, cell phones and buying and recycling ink cartridges.
“According to Allen Hershkowitz, a senior scientist and authority on waste management at the National Resources Defense Council, in 2005 alone, almost two million tons of e-waste were landfilled.
“While toxic materials comprise only a small amount of this volume, it doesn’t take much lead or mercury to contaminate an area’s soil or water supply. Families need to keep this in mind when deciding what to do with those old electronic devices.”
InkCycle, which runs a line of remanufactured cartridges called grenk, has also used YouTube before to promote the industry.