The company says that the acquisition of WeCare4 gave it the opportunity to exam its sales force and look for solutions “optimize and maintain the excellent level of competitiveness in the Office Printing activity in the French market”.
Armor has decided to invest in a redesigned sales team that will be able to meet the demands of different markets, whether food or specialist superstores, or office suppliers.
From 1 November 2010, the sales team of Armor France will be reinforced by reorganization into two fields of expertise: the retail sector (B2C) and the corporate sector (B2B).
Bob Reynolds, Corporate Commercial Director for Europe, said: “With the creation of two telesales jobs specifically for the corporate sector, and a new position in the Prescription department, we will simplify our working practice and improve our client relations.”
Armor says the redesigned commercial direction should result in greater accessibility and reactivity for clients, and “will reinforce the already strong growth.“
It adds that the sales team will be better adapted to the multi-segment market and run by specialists in each sector.
In September, Armor announced a partnership with Japanese company S.T. Sangyo to share expertise and information in marketing, intellectual property, and R&D.