The company has employed Rockwell to focus on enhancing business relationships and developing additional sales channels, and he will be reporting to Josh DeBear, Director of Sales for MSE.
Rockwell has worked in the industry for 15 years, holding several management positions with Static Control Components, and was previously Business Development Manager at West Point Products.
Gil Wazana, VP of Sales for MSE, commented: “We are excited about having Rocky as a member of the MSE family. He has a thorough understanding of the dealer channel, extensive knowledge of MPS programs, and a strong technical knowledge base.
“These intangibles will serve him extremely well and I am confident in his ability to effectively convey MSE’s value proposition.”
Rockwell added: “MSE is one of the most respected companies in the industry and I am honoured to have the opportunity to work with a company that is held in such high regard. At the same time, I am very excited to be joining a company of great accomplishments and even greater potential.”