These labels will be displayed on all MSE brand ‘Intelligently Re-Engineered’ colour toner cartridges produced after December 8 2010. The aim is to raise the profile of the company’s Absolute Color Technologies (ACT) and Secondary Cleaning System (SCS) technologies.
The company is redesigning websites with information about ACT and SCS, to allow end users to find out more about the technologies. The company says that it will forward any leads generated from this enquiry to MSE dealers.
Labelling the colour toner cartridges will allow for consumers to establish whether they are using cartridges that have been developed with the company’s patented colour technologies.
Luke Goldberg, Senior Vice President of MSE Global, said: “The goal of these endeavors is to create recognition and differentiation for our technology at a dealer, and ultimately end user, level. We want users to demand that their color cartridges have ACT and SCS technology utilized in the manufacturing process.
“We firmly believe that given the quality and reliability of our color cartridges that these technologies will serve as a driving force to allow our dealers to really start capturing the long sought after color share, that has for so long eluded the aftermarket due to hindrances with quality.
“These branding efforts will signal to the user that unique technologies have been deployed, that finally allow them to take advantage of a true alternative to OEM high priced consumables. We believe this recognition will create demand for our products that will support MSE branded dealers, who will benefit from these marketing and branding campaigns.”
The brand registrations have come at the close of a prosperous year for MSE, who have hired a series of industry experts alongside new developments in technology and patents.