Micro Solutions Enterprises has announced its plans to attend the Paperworld Russia tradeshow later this year. The show takes place in Moscow from 27 to 30 September.
The aftermarket will be gathering for Remanexpo at Paperworld 2012 in Moscow, but the international remanufacturer says it wants to get into the emerging market early.
Mark Dawson, responsible for Marketing & Sales for MSE in the EMEA region, said: “Russia is widely accepted as being one of the most important emerging markets and it makes sense for MSE to exhibit at this show.
“Not until next year will Paperworld Russia incorporate Remanexpo but we want to get a head start. Today the market appears to be dominated by OEM and new build compatible cartridges.”
He continued: “We believe there is a relatively low market share for products which provide true ecological benefits.
“So we see an exciting opportunity as this market increases its understanding that businesses cannot continue to consume resources faster than they can be renewed or produced. The MSE solution combines OEM performance with real ecological benefits, and we are confident to grow our presence in Russia.”