Cartridge retailer to help raise funds and spread awareness of disease.
Running through September and October 2012, Cartridge World’s “Round Up for Pink Ink” campaign aims to raise $100,000 (€81,366) for the National Breast Cancer Foundation by rounding up their sales transactions to the nearest dollar, with the company pledging that it will match the first $25,000 (€20,341) raised through the campaign.
According To National Breast Cancer Foundation, more than 200,000 women in America alone will be diagnosed with breast cancer, with one fifth of those expected to die from the disease; along with 1,000 men being diagnosed each year. However, if detected early the survival rate exceeds 98 percent, which is why raising awareness is important.
Frank Case, President of Cartridge World North America commented: “In partnering with one of the leading cancer organizations in the world, we will support the foundation’s research and service initiatives – and help educate our customers about breast cancer issues.
“With so many people affected by breast cancer, this cause touches all of us. The “Round Up for Pink Ink” campaign gives us an opportunity to impact every community in the United States and Canada where a Cartridge World store is located.”