OEM outlines a wealth of initiatives intended to win majority market share over HP in the only Asia Pacific market where Canon falls behind.
Canon has announced that it intends 
to become the dominant OEM in the inkjet market in India by 2015, and has announced a selection of initiatives to boost its profile in the region, reports Business Standard.
The OEM will launch a new range of inkjet printers aimed at reducing the cost of printing, as well as increasing the number of Canon branded stress from 80 to 300 by 2014, and open up the sale of Canon products in multi-brand stores from a current 850 to 2,500 by the close of 2015.
India remains the only Asia Pacific market in which Canon, with a market share of 23 percent, continues to fall behind HP, with 51 percent market share.
Senior Vice President Alok Bharadwaj, Canon India, commented: “We are optimistic that the strong marketing initiatives we have undertaken and the new range of ink efficient printers we are planning to launch in [the] near future would help us to become the leader in this space by 2015.”
Hidaeki Fukai, Canon Group Executive for Inkjet Productions Operations, commented to the Hindu Business Line: “Printers at home are being looked at as a lifestyle product and consumers would like to do more with their inkjet printers than just simple print. With the new applications that Canon has introduced, consumers can create innovative 3D arts, photo albums, photo frames among others.”
Business Standard states that consumers are beginning to move away from laser printers “owing to significant reduction[s] in the running cost” of inkjet printers.