Planet Green interviews Vocus Director of Public Relations Frank Strong on the strengths of high-quality PR.
US remanufacturer Planet Green has updated its blog with an interview of Frank Strong, Director of Public Relations for PR firm Vocus on the value of strong PR “that your mom can understand” and how it can benefit an organisation or company.
Stating that PR “can be an incredibly valuable part of an overall marketing programme”, press releases are described by Strong as “a time-tested way to share your news” and are constructed around several intentions: search, as “[people] go to Google or another search engine – search is an expression of needs – and a search-optimised news releases can reach a prospective customer at the precise time they are expressing that need”; traffic, with PR acting as an “invitation to visit your site”; earned media, noting that “we can’t buy our way into editorial coverage”; and the most obvious sales.
As such, strong PR is stated as structured around “three key points”, and written “so mom can understand”. An inverted pyramid structure – presenting the overall picture and then entering details – is also recommended.
Planet Green Director of Marketing Arica Rosenthal added: “Here at Planet Green Recycle, we use Vocus’ services for our press release distribution. We also utilise their editorial service to review our release and offer insight before publishing. We couldn’t be happier with this service.”