Owners of two of franchise’s stores in US discuss benefits of buying from Cartridge World.
North Jersey.com reports on a Cartridge World store based in Kinnelon, North Jersey and discusses the benefits of buying cartridges and other products from the store, with the store’s owner Jack Pezzuti and manager Manny Paulino specialising in remanufacturing and refilling OEM cartridges, selling them at a price 25 to 50 percent cheaper than original cartridges.
The article also states that Cartridge World’s US factories are able to remanufacture 2.5 million cartridges per month and are “backed by a 99 percent success ratio”, with Pezzuti commenting: “Everything is 100 percent guaranteed, I can’t stress that enough. So many people are afraid to use remanufactured and refilled cartridges, and they shouldn’t be afraid”.
Detailing how every part of a cartridge can be re-used or recycled, Gregory Carafello, Master Franchisee of Cartridge World, said: “We are a 100 percent green company. So when we take the guts out of that cartridge, it ever sees the dirt. It comes back as eye glasses, pencil holders, or whatever plastics you need.”
According to the article, 80 percent of Cartridge World’s business in the US is with SMBs, which typically have around 20 printers needing ink.
Another Cartridge World store that has spoken of the company’s benefits is a store based in Windsor Heights, Iowa, with Des Moines Register.com discussing the benefits of the franchise with store owner Joe Jerome.
“We have green initiatives with many of our customers and that’s part of our appeal,” explained Jerome. “We are helping them keep these cartridges out of the landfill by refilling or remanufacturing them. If they don’t want the cartridge back, we will recycle it.”
Jerome added that Cartridge World also works with charities and schools to raise money for good causes through the use of recycling programmes.
Discussing his reasons for owning the store, Jerome said: “Cartridge World appealed to me on a number of different levels. There was the business to business (B2B) focus and it serves a significant need in terms of both cost reduction for businesses and offering reasonably priced ink and toner replacements for consumers compared to what is available.”
In terms of customers, Jerome says that his store serves more than 400 local businesses and regional corporations as well as over 3,000 retail customers, with the company shifting from dealing with 60 percent retail customers and 40 percent B2B to 80 percent B2B and 20 percent retail.
“Our primary competition is online sales, where you can get remanufactured or refilled cartridges, and the price points are pretty competitive,” added Jerome. “But they don’t have the technical service on-site or the customer service backing the product, which we have here in our store.”
Looking to the company’s future, Jerome said: “Because we are doing more distribution and outsourcing, there is no limit to what we can do out of this one location. We would have to have significant growth in the retail part of our business to open another location, but that isn’t our primary focus.”