OEM launches new products at event in Dubai, including new line of all-in-one printers.
HP has announced it will unveil its new line-up of products at the Gitex Shopper event taking place at Dubai’s World Trade Centre in April, with a new range of printers to be on show along with a number of other devices, reports Khaleej Times.
Among the new printers will be HP’s new Deskjet Ink Advantage 2515, 3515, 3525, 5525, 4615 and 4625 all-in-one printers, which will be demonstrated at the event’s first ever Spring edition as it takes place twice a year for the first time.
Also included in HP’s new product line-up will be its Envy x2 tablet-notebook convertible and Envy 23 desktop, which both focus on the OEM’s latest TouchSmart technology; as well as an enhanced HP Play music service.
All of the products displayed by HP are now available across the Middle East.
Salim Ziade, General Manager of HP’s Printing and Personal Systems Group in the Middle East, is optimistic of the new products’ success in the market, explaining that the Envy x 2 is “the best mix you can have; it has both the functionality of a laptop and the practicality of a tablet”.
Ziade went on to comment on the Gitex Shopper event as a whole, noting: “HP’s participation is as big as what is expected from a market leader” and added that the OEM is looking to bring a “different flavour” to the event “to attract more and new people”.