Programme of seminars and workshops aimed at resellers held at Four Points Sheraron, Kuwait.
Trade Arabia reports that Lexmark International Middle East recently organised a number of seminars and workshops to benefit its resellers in Kuwait, with the OEM aiming to strengthen interaction between its brand and its channel partners in the market.
The event was attended by 30 of Lexmark’s partners across the country, who were briefed about the company’s latest product lines, product launches and service and maintenance issues.
Commenting on the forum, Mathias Militzer, General Manager of Lexmark International Middle East, said: “Building a quality relationship with our channel partners is paramount to Lexmark and we invest a lot into building this up. Workshops like these play a significant part in spreading awareness about our latest offerings as well as improving communications channels and fostering a deeper mutually beneficial relationship.”
Brother International also held an event recently in the Middle East to demonstrate its newest range of products in the Gulf region; while HP unveiled a new line-up of products at the Gitex Shopper event in Dubai.