Jeffrey Rosenzweig of Florida discusses how he finds his cartridge retail business to be a profitable second career.
In an article on Florida news website Sun Sentinel, 51-year old Jeffrey Rosenzweig discusses how he moved from a two decade-long career in the New York textile industry to owning a Cartridge World franchise in Florida, explaining that he wished to move into an industry that was “relevant to today’s economy” as well as being environmentally friendly.
With the Cartridge World store employing two full-time and five part-time members of staff, Rosenzweig says that the business has been growing ever since it was set up in 2005, despite the recession, which he said helped rather than hindered the business: “We actually thrived when other businesses were suffering because they were looking for ways to cut their overhead. They were still printing, and we provided them with a cheaper way to do that necessary aspect of business.”
Asked if he was expecting the industry to suffer due to the decline in printing, Rosenzweig said: “People are faxing and printing less, but there is still a very strong need for ink and toner. This is something I’m concerned about in the future, but not right now […] businesses are still printing invoices, files and contracts.”
He added that people’s growing awareness of environmental issues should also benefit the business: “One thing is the fact that President Obama recently announced a renewed effort to combat climate change and to protect our environment. I don’t think people realize how much of an impact printer cartridges have. It takes about 450 years for one laser cartridge to decompose, and most cartridges used around the world are currently being thrown out. So, recycling and reusing printer cartridges can actually help reduce your carbon footprint.”
With 70 percent of the business dealing with business-to-business (B2B) purchases, Rosenweig says that the company is able to “deliver to our customers and they never even see the store”, which he believes “is a convenience that helps keep us competitive”. He added that to attract business “we advertise in newspapers, and I network for B2B business in several chamber of commerce and leads groups”.