Credit Veluweland.nl
New larger premises enables better functioning of store as it changes its name to Cartridge Europe.
Dutch news website Veluweland.nl reports on the expansion of a cartridge refilling and office supplies store in Assendorperstraat, which is in the process of moving to a new site a few doors down seeking “more space and opportunities”.
Shop owner Jan Willem van Dorp explained that the current store “is just too small because of the changes in recent times. In the beginning, people had to wait on filling their cartridge. Now we have all different kinds of stock in-store. This requires space”.
Van Dorp added that the introduction of three devices to the store has meant that cartridges can be “very carefully cleaned”, with the business employing a member of staff specifically focused on performing the task so that customers no longer have to wait a whole day for a refilled cartridge, but instead the already cleaned cartridge can be refilled “within a minute”.
With the new store, van Dorp hopes to allow customers to see the refilled process so that “people also understand how the refilled cartridge is created, how much time it takes and what they pay for”.
Further explaining the reasons for the move, van Dorp said: “Of course especially for space. Another big advantage is that there [is] better parking is available. Customers and companies also come from far outside the region, and will be able to find [the store] better.
“The wider facade gives more opportunities for the presentation of articles. I also get more and more demand for office related [products] that we will end up with a modest range […] Also we specialize more in paper. This paper [in] A4 and A3, we want to sell 20 pieces so that people do not immediately need 500 sheets.”
Van Dorp noted the impact that the increasing numbers of new printers on the market has on his cartridge refilling business, explaining that “you have to constantly retrain and [have] many parts in stock, which makes it expensive to do it yourself”. As a result, the company now orders specific toners from a company in Slovakia that specialises in refilling original toner cartridges so that it is not all down to his staff to make all of the toners customers require, “thus I still offer good service and give advice when purchasing new toners”.
Commenting on the store’s name change in January from Cartridge World to Cartridge Europe, van Dorp said: “To have been involved in franchise organization Cartridge World after years connected [to] The Netherlands, I wanted to continue as an independent: Jan Willem. Together with four other colleagues from Cartridge World we have continued under a new name.
“We help each other and collectively we exploit the financial benefits such as joint purchasing of products. So now I can decide what I want with my shop myself! For the rest, nothing changes. We still involve everything from the same suppliers. Conclusion: you as a consumer will not notice!”