OEMs ranked in new survey based on US consumer perceptions.
Rochester Business Journal reports that a new survey, the 2013 Harris Poll EquiTrend study, has ranked more than 1,500 well-known companies across over 155 categories according to how they are regarded by over 38,500 US consumers; with HP leading the printer brand category.
The survey looked at consumer perceptions of lifestyle, product and service brands and how well they connect with them, including elements such as familiarity, quality, and purchase consideration; with categories including computers, household products and online organisations.
In the Printer Brand of the Year category, HP was ranked first followed by Canon, Kodak, Samsung and Xerox; which all made the top five, indicating that they ranked above the category average. Other printer brands in the category ranked below the average included Brother, Dell, Epson, Konica Minolta, Kyocera, Lexmark, Panasonic, Ricoh, Sharp and Toshiba.
HP also came second in the Computer Brand of the Year category, beaten only by Apple.