Ink manufacturer visits its exclusive distributor in Ukraine for a seminar promoting its new business concept and strategy for the market.
SINT Ltd., OCP’s exclusive distributor for Ukraine, held an ink seminar in Kiev on 12 July that was attended by the ink manufacturer and industry members from across the country, as it outlined its new strategy for promoting OCP’s products in Ukraine.
The event was opened by Vladimir Kaminsky, CEO of SINT Ltd., who summarised the new strategy; with further speakers presenting on various issues related to OCP products, internet marketing in the Ukraine, tips on how to work with retail customers and SINT’s new online store.
Speakers from SINT discussed their experiences in the Ukrainian market, including their new tactics focused on retail customers and advice on how to use the tactics in the region.
Meanwhile, a speaker from OCP Germany informed attendees on the latest OCP product releases and gave insight into OCP’s production, quality control and the advantages of using OCP inks.
During the second half of the seminar, best-performing customers from SINT were awarded with inkjet printers and MFPs from different manufacturers; with an open discussion on the issues raised during the seminar and a question and answer session concluding the event.
OCP stated that all attendees enjoyed the seminar and were very satisfied with the topics presented, with many expressing their wish to host similar event in regular intervals.