IT supply chain services provider Synnex to gain access to OEM’s printer and solutions portfolio.
ARN reports that Lexmark Asia Pacific has appointed Synnex as its distributor for Australia as the OEMaims to increase its “competitive advantage” in the country.
The company hopes that with the help of Sunnex’s national presence in Australia, Lexmark’s channel network will be able to expand its reach, and that the partnership will lead to “improved levels of support and new avenues for business”.
Leonel Jose Da Costa, Vice President and General Manager of Lexmark Asia Pacific, said: “Our goal is to continuously improve our customers’ experience in every aspect, so expanding our sales and support network, and being in close proximity to our customers, is key to achieving that goal.”
Meanwhile Jay Ko, Product Director at Synnex Australia, commented that with the company investing in the printer market over recent years, “partnering with Lexmark will further strengthen our position as the destination for all the leading printing solutions”; with Synnex hoping to work with the OEM to “nurture and develop” its local customer base.
Ko added that being appointed Lexmark’s distributor “will also give our reseller network a great opportunity to grow their businesses based on Lexmark’s proven technology and vertical industry experience”.