The German version of mse.com addresses the “fundamental” need to communicate with German-speaking customers.
The company stated that its website, which was redesigned last year to “offer many new and outstanding features” in an “eye-pleasing and easy-to-navigate format”, helps communicate the “value and quality proposition” of MSE’s products and services, featuring up-to-date product and process information available for customers, with one key new feature being online core collection.
Mark Dawson, Head of Business Development in the EMEA for MSE, stated of the new website: “The MSE product range is very special with multiple unique technologies that make it a very attractive proposition for the reseller community and our website has been designed very much with that in mind.
“The ability to communicate in the language of the markets we are addressing is, of course, fundamental and I am delighted that this sales tool is now available in the German language so that our existing customers can take full advantage of its features and benefits.”
Marcel Visser, Business Development Manager for DACH at MSE, added: “We are offering the reseller channel in the DACH markets a strong value proposition and one which is demonstrably different – and we believe better – than what is available generally in the market place today. Our goal is to help drive improved margins for our resellers, and to meet the very real needs of the market by providing a truly equivalent OEM product range, but at a price advantage compared with the OEM.
“We know that this is easier said than done, especially in colour and high speed applications, but our website helps to explain how we have achieved this. I have no doubt that it will help us increase market share in the DACH territories and help our authorised reseller partners achieve faster growth.”
The company recently reported that it had been awarded its 24th patent.