Canadian Katun distributor announces new strategic partnership with John Fullerton Sales and Marketing to increase brand awareness and market penetration.
The partnership between Genuine Supply Source (GSS) and John Fullerton Sales and Marketing will see Fullerton focus on increasing the brand awareness and market penetration of GSS’ line of fuzion compatible toner cartridges, inkjet products, ribbons and Katun branded photocopier supplies; with Fullerton bringing 25 years of experience in the office products industry having worked as national Sales Manager for Zebra Pen and Vice President of Sales for Ko-Rec-Type Canada.
In addition, Fullerton served as Chairman of the Board for The Canadian Office Products Association (COPA) during 2011, adding to his relevant experience in the office products field.
Explaining the company’s decision to partner with Fullerton, Dave MacMillan, Managing Director at GSS, said: “John’s familiarity with our core product line, key relationships in the office products industry and solid reputation for delivering results made this partnership an easy decision. John knows the independent stationer market better than anyone in the business and our team looks forward to working closely with him to develop that channel.”