The US arm of the company hired Devbridge Group to produce the new site.
Virtual Strategy reported on the new site developed by Chicago-based developer Devbridge Group for Cartridge World USA, with the new “responsive, cloud-deployed” e-commerce site targeting “mobile commerce” users.
The new site’s features include aspects said to “make it easier for their users and franchisees to access information as well as manage it”, with the developers utilising Better CMS, an open-source content management system it created, to allow each Cartridge World franchisee to “manage their own microsite and update business information”.
A product finder function has also been added that allows users to locate products by keyword, model number or brand, with savings displayed through a “savings calculator component”, and purchases can be made via both smartphones and tablets, as the site is “mobile-optimised”. The individual franchise pages allow users to locate the closest store based on their location as well.
In creating the new site, Devbridge Group engineers had to aggregate three existing websites together – Cartridge World’s corporate information, e-commerce and mobile pages – and an extra feature adds the ability for the site to “talk to third-party fulfilment centres” to automate shopping processes. So far, the new site is said to have seen a 300 percent increase in daily orders.
Aurimas Adomavicius, President of Devbridge Group, stated: “CartridgeWorld.com is an exciting project [..] the team took a progressive approach to rebuilding their e-commerce experience. They understood and embraced our recommendation to build a responsive, mobile-optimised website that offers a one-of-a-kind user experience to their customers.”