The US arm of the franchise has launched “Stop the Ink-Sanity” to endorse the recently-vetoed bill, which would force companies to list the yield of the cartridge on every box.
Cartridge World’s press release noted that the bill may “help 200,000 small businesses” by “protect[ing] consumers and businesses against questionable pricing tactics by printer manufacturers”, with the “Stop the Ink-Sanity” campaign aiming to “shed a light on printer manufacturers’ pricing tactics”.
The legislation was first advanced and agreed in January earlier this year, before New Jersey State Governor Chris Christie vetoed it in February, and it was at the time that Cartridge World’s stores in the New York and New Jersey area, under Master Franchisee Greg Carafello, began a radio campaign to take advantage of the opportunity to introduce more consumers to remanufactured and refilled cartridges.
The latest news on the legislation, according to Cartridge World, is that it has “passed out of the assembly committee and is currently awaiting hearing on the full assembly floor in the next few weeks”, with Carafello stating that the bill aims to help the “200,000 small businesses in New Jersey [that] easily pay $3,000 (€2,179) per year in printer cartridges”, as well as the homeowners who “can spend $50 (€36) or more per year”, which adds up to “$1 billion (€726.6 million) in New Jersey alone!”
Calling the costs “outrageous”, Carafello added that “in a year, the cost for ink can be five times the amount of the printer”, and noted that businesses and consumers can “absolutely” fight back by “stop[ping] shopping at office superstores”, which are “selling printers that manufacturers incentivise them to stock, and cheap printers that drink ink. The worst printers use tri-colour ink cartridges that need fast replacement – but the superstores never tell you that”.
He noted in turn that Cartridge World will “probably suggest you buy high-yield cartridges to double your printing output”, as well as calculating that if businesses can be saved from $1,000 to $5,000 (€726 to €3,633) a year, that could “save new Jersey’s business owners $200 million (€145.3 million) or more every year”. The campaign, he went on, shows Cartridge World “clearly understand[s] the support for the bill […] we’ve stepped up efforts to educate the public about cost-saving solutions”.
Bill Swanson, CEO of Cartridge World North America, added of the campaign: “We will gladly show businesses how to identify printers that use high-yield printer cartridges that match their actual printing needs. Cartridge World’s eco-friendly products are great for the environment and your wallet.”
Carafello recently reported how he has become successful as the master franchisee for the New York and New Jersey areas.