The global franchise’s Indian arm is planning to capture 10 percent market share.
Franchise India reported on Cartridge World India’s plans to “double revenue” and “tap” bigger cities in the country, with the aim of achieving 10 percent market share in the printing market by 2016, with an expansion strategy planned to “benefit its customers as well as franchise partners”.
The plans include opening 25 new stores in tier two and three cities, which it claims will “bridge the gap between high-quality branded products and low price[s]”. The stores in turn will “create opportunities for customers in the corporate/SME segment to buy genuine products of high quality within the city limits”.
The franchise noted in turn that it is also planning to “invest […] a lot on a fresh look and feel for the brand” in India, including a “multi-pronged approach” to getting customers and launching a number of new services and products “planned to suit every customer’s needs”.
Cartridge World India commented: “Cartridge World prides itself not only as an economically-viable printing solutions provider but also [as] on the forefront [of] reducing the carbon footprint. While most eco-friendly measures tend to cost customers more than conventional options, with Cartridge World solutions the customer saves on everything, including time.”