OEM reportedly aims to be leading vendor in printer market by 2020.
Myce reported that it received a “confidential Samsung document” that had been “leaked” indicating that the OEM aims to become the leading printer manufacturer by 2020; with the company currently placed fifth after HP, Canon, Epson and Brother.
After dominating the smart TV and smartphone markets within “only a couple of years”, Samsung reportedly plans to focus on the printer market as it stated it’s “the only company that can provide a seamless digitisation workflow”, comparing itself to HP and Canon and noting that it “has a product line where users can produce content, send the content to devices, view the content on e.g. a TV or tablet and […] scan or print the content”.
However, the article notes that while consumers would benefit from a seamless workflow, Samsung’s use of proprietary protocols could make “their equipment inoperable with devices of other manufacturers”.
Samsung currently has a five percent share of the $724 billion (€530.5 billion) printer market, with HP dominating the market with a 40 percent share.