Gap in market from OfficeDepot/OfficeMax merger allows cartridge franchise to introduce new business model in US.
Cartridge World North America has announced its plans to provide full-service printing solutions for the business market, claiming to be the only international franchise to serve as a provider of printers, printer supplies and full-service support for small businesses.
The plans come after Staples and OfficeDepot/OfficeMax closed 625 stores in North America, allowing for more opportunities for Cartridge World’s 600 stores in the region to provide the services for over 18 million SMBs in the US; nearly all of which print thousands of documents on a daily basis.
A number of franchisees have already piloted the new system “with tremendous results”, as they experience “larger volume sales and ROI through stronger relationships with business customers”. New franchiseesare also beginning training on the new model, and the company’s first official debut of the new model is to be shared at the International Franchise Expo in New York from 19 to 21 June.
Cartridge World stated that its stores will continue to offer their usual sales of cartridges, but the main focus will be on “building relationships with businesses to provide them with ongoing solutions for printers, printer products and services”. It added that the emphasis of the new model will also be on “selling high-efficiency printers that use high-yield printer cartridges, and providing services and solutions designed for business owners”.
William Swanson, CEO of Cartridge World North America, commented: “When a business needs to buy, lease, repair or recycle a printer, their options are limited. Big-box and office supply stores don’t offer solutions. They have a limited number of products on their shelves, and their employees don’t get it.
“Cartridge World franchisees customise printing solutions that make sense for business owners in terms of providing the right equipment, supplies and service. This will save time and money.”
Swanson added: “We introduced the new business concept to our franchise system about a year ago, and what began as a window of opportunity is now becoming the future of our brand.”