OEM ranked highly in two green business lists following “environmental and sustainable efforts”.
Virtual Strategy reported that Canon has been placed at number 26 out of 50 companies in Interbrand’s 2014 Best Global Green Brands, and at number 125 out of 500 in Newsweek’s 2014 Green Rankings.
Both of the lists are based on publically available data and take a number of factors into consideration “from quantitative environmental performance figures like energy consumption and greenhouse gas emissions, to more subjective information like market perception and reputation”.
Interbrand’s Best Global Brands involves the examination of 100 companies included in Interbrand’s report, with each qualifying brand assessed on “both market perception and actual environmental performance across six pillars – governance, stakeholder engagement, operations, supply chain, transportation and logistics, and products and services”. Customer perceptions on the companies’ “green activities and reputation” are also collected via a survey of more than 10,000 consumers.
Meanwhile Newsweek’s 2014 Green Rankings are compiled using “insightful data from industry experts and the research firm Corporate Knights Capital”, evaluating the environmental performance of “the 500 largest global publically-traded companies” based on “energy consumption, greenhouse gas emissions, water consumption and use of recycling”. The reputation of companies for sustainability, the link between executive compensation and achievement of environmental targets, and the presence of a sustainability committee are also taken into account.
Among Canon’s environmental efforts have been the implementation of an office equipment recycling programme and toner cartridge recycling programme that has resulted in 240,000 tons of empty cartridges being collected worldwide; with the OEM also partnering with the Environmental Protection Agency (EPA) in its ENERGY STAR programme and qualifying for a Gold rating in EPEAT’s imaging equipment category.
Joe Adachi, Chairman and CEO of Canon USA, said: “For companies that manufacture and ship products worldwide, environmentally conscious operations are especially challenging, which is why Canon is honoured to be included in both Interbrand’s Best Global Green Brands and Newsweek’s Green Rankings. Canon is committed to the environment through our resource conservation efforts, from research and development to sales and distribution.”