OEM moves towards environmentally conscious printing as it joins Two Sides North America.
In a press release on MPS Connect, Konica Minolta announced that it has joined non-profit organisation Two Sides North America, which “promotes the responsible production, use and sustainability of print and paper”; with the OEM’s Vice President of Strategic Business Development, Kay Du Fernandez, also set to serve on Two Sides’ Sustainability Committee.
Two Sides, which is active in Europe, Australia, South Africa and Brazil in addition to North America, aims to dispel common misconceptions about paper being bad for the environment, with the organisation noting that “paper comes from trees which are a renewable resource if they are grown in responsibly managed forests”. it was also noted that continuing demand for such sustainably sourced paper gives landowners and families in North America a “financial incentive” to continue to manage their land responsibly and keep them forested rather than selling them for development.
Phil Riebel, President of Two Sides North America, said: “It’s an honour to have a sustainability leader such as Konica Minolta join our organisation. Their global sustainability recognitions are numerous and their engagement in Two Sides will further strengthen our reputation, our credibility, and our reach.”
Meanwhile, Fernandez commented: “Konica Minolta views environmental awareness as an integral part of our management philosophy. Our leaders and employees strive to uphold the highest standards of responsible citizenship. We are excited to join Two Sides in its mission to promote the responsible production and use of print and paper, and dispel common environmental misconceptions about paper to ensure the future of this important industry.”