Xerox’s WorkCentre 6655
The OEM launched four new WorkCentre MFPs and upgraded its ConnectKey software.
Channel Biz reported on the product launch from Xerox, which has seen upgrades to its ConnectKey software and hardware and four new MFPs released to “meet the changing needs of a mobile workforce” and “improve mobile access” to its devices.
The upgraded ConnectKey 1.5 software has made it “easier for partners to customise” machine displays for user applications, with the software’s intent to “expand the capabilities of Xerox MFPs beyond basic print, scan, fax and copy functions”, with improved access to cloud printing and collaborative project generation. The OEM has concentrated on three central pillars – Expand, Connect and Simplify – to “serve existing customer[s]” and “acquire new customers”.
Device-wise, four new models were launched by Xerox under its WorkCentre range, including the 6655 colour A4 MFP, the 3655 monochrome A4 MFP, the 7970 colour A3 MFP, and the 5945/5955 monochrome A3 MFP. The 6655 features a print capacity of 1,250-sheets, duplexing and print speeds of 36ppm, whilst the 3655 has a capacity of 2,350 sheets and print speeds of 47ppm.
The 7970 meanwhile has higher speeds of 70ppm alongside folding capabilities and “enhanced productivity and flexibility in app creation”, while the 5945/5955 machines have a “clean-sheet design to offer sharp image quality”, using LED technology and emulsion aggregation toner, alongside print speeds of 45 to 55ppm.
Toni Clayton-Hine, Xerox’s Vice President for Channel Partner Operations, stated: “This idea of acquiring new customers is a very specific focus for Xerox. That’s why we are introducing something called The Keys to New Business.
“For those of us who have been in the channel for a very long time, we know that 80 percent of a partner’s business comes from existing customers. But when you look at the commoditisation of an actual product and margin pressure – not just for the product, but also for the services – a partner, no matter what type they are, can’t grow without focusing on capturing net new customers.”