The company’s CEO Arnald Ho appeared on screens in New York City.
The company appeared on screens in New York City’s Times Square for the second time, after appearing in February 2012, and stated that it is the “only aftermarket manufacturer that has been [featured on] Times Square twice”.
The appearance formed part of the company’s brand new “corporate driving message”, entitled ‘Our innovation, Your success!’, which Print-Rite states goes alongside “elements of innovation and being green”, with the company “employing a new way to tell its brand story and its core corporate value of innovation”.
Adding to its reveal of the Times Square appearance, Print-Rite acknowledged the recent settlement between itself and Canon in the USA, stating that it “resolved the case with Canon in a prompt and professional manner with a strong understanding and respect [of] intellectual property”.