The OEM will integrate two current units into one from 2015.
Samsung announced in a press release that from 1 January 2015 its US operations will be integrated into a “single US organisation” to “drive continued growth in the consumer electronics, mobile and enterprise markets”. This integrated company – Samsung Electronics America – will give customers and partners “the advantage of a single point of contact”, and will be “positioned to focus on aggressive growth in new strategic initiatives”.
Gregory Lee will continue as President and CEO of Samsung Electronics North America, while Tim Baxter has been appointed President and COO of the new Samsung Electronics America. Samsung added that by creating the single company, it will “bring together all of the company’s branded consumer and enterprise business operations”, enabling it to “better serve its US customers through strengthened business operations and collaboration across market segments”.
It added that having one organisation “will also provide expanded career development and mobility programmes for Samsung’s growing workforce”, with the company’s US offices set to “continue to operate with centres of excellence” in Ridgefield Park, New Jersey; Richardson, Texas; and Silicon Valley, California.
The Recycler previously reported on financial issues at Samsung in terms of its financial results and its Korean parent organisation’s inheritance issues.