T
he OEM’s Thai subsidiary is looking to target the Indochina region as one single market.
The Nation reported on Epson Thailand’s aim, through “three strategies” to “maintain revenue growth” in 2015 through “borderless distribution of its products and services to every part of Indochina as a single market”. The strategies – high-value products, borderless distribution and promoting the brand – will be aimed at the markets in Vietnam, Myanmar, Cambodia, Laos and Pakistan.
All those markets “have been growing at a satisfactory rate”, with revenue growth of 25 percent, and Vietnam has achieved the “most impressive” growth, and Epson’s 25th year in the Thai market will see the first strategy undertaken through offering MFPs, projectors and inkjet printers to “support customers’ demand for low running costs and durability”.
The Thai market contributes 83 percent of revenue, while of the rest, Vietnam accounts for 54 percent, Myanmar 22 percent, Pakistan 10 percent, Cambodia nine percent and Laos with five percent, while “outside Thailand”, the Vietnamese market “promises the highest potential for growth”.
The second strategy will see the OEM utilise Thailand due to its position as the “hub of Indochina”, while the third will see the OEM “attempt to deepen stakeholders’ confidence in the business”. Revenue for the region will see 17 percent growth for the 2014 financial year, and “key factors” driving the business’ growth include “the return of political stability” and “rebounding investments by both the government and private sectors” alongside medium and large businesses.
Yunyong Muneemongkoltorn, General Manager of Epson Thailand, stated: “New products will be highlighted this year, such as inkjet printers targeting the mid-to-high-end market, printers for businesses, high-speed label printers, high-end projectors and commercial printers. Designed to deliver printing jobs for businesses, such printers come with long-lasting and special inks for solid-quality work.
“Epson Thailand seeks to turn all of the markets under its supervision into a single big market. Thailand has the potential to serve as the distribution hub in the region. From Thailand, Epson products can be conveniently delivered to all overseas markets under the firm’s supervision. These three strategies will play a key role in driving Epson’s business ahead, not just in Thailand but also in the region. For 2015, we set a goal of pursuing 15-per-cent growth. The firm will also expand our business into textiles and upcountry markets.”