The Swiss manufacturer developed the 9450 to help food and drink manufacturers trace products and prevent recalls.
Packaging Europe reported that the new printer’s capabilities include barcodes, QR codes and Datamatrix, plus logos and alphanumeric texts. It forms part of Markem-Imaje’s 9400 Series, and the group claims it can achieve 20 percent reduction on consumable and energy consumption when compared with current coders. Its maximum print speed is 6.6m/s.
The device uses a wide range of high adhesion, high contrast and coloured inks to ensure legibility, while it can also run with environmentally-friendly inks and inks with ‘tracers’ to prevent counterfeiting. The user is also able to change the ink without interrupting a production run.
Markem-Imaje UK Operations Manager Martin Bailey stated: “Traceability sits very high on the agenda for food and beverage businesses and coding and labelling equipment fulfills a vital role in achieving it. Promotional coding provides something that on-pack promotions, which have no link to purchase, cannot do.
“Giving consumers a unique code to make their claim also provides brands with the sort of detailed marketing data that price cutting promotions never can.”