The OEM is moving away from cameras into “high-end printers and photocop[iers]”.
Canon’s MF 221d
The Hindu reported on Canon’s shift in focus from cameras to printers in the Indian market, with the “back-up” taking the form of “high-end printers and photocopy machines”. The OEM, alongside fellow camera manufacturer Olympus, has seen “camera sales drop”, and such is getting ready to “change gears to adapt to [the] market reality”.
The site noted that companies including Canon are “lessening dependence on the compact camera segment” with the new focus on laser MFPs, as imports of single-lens and compact cameras have fallen from 1.5 million in 2013 to 1.2 million in 2014. Canon India has recently released a new series of MFPs, which The Hindu remarked are aimed at banking, financial and insurance companies as well as government bodies and SMBs.
A spokesman for the OEM stated that “today the camera division contributes about 50 percent of our sales turnover, but we see this changing as printers and Xerox machines are recording high growth between eight and 10 percent. Canon is also seeking to gain revenues from servicing and maintenance of the high-end printers through a new division which caters to enterprises”.