The new brand image was intended to be “as transformative, flexible and agile as we are”, HP President and CEO Meg Whitman said.
In March 2015, HP announced that the company split – into HP Enterprise and HP Inc. – is due to take place in November 2015. HP Enterprise will “focus on the enterprise, both large and small” as it explores “agility, openness and partnership with our customers”. Whitman said “great technology” is not enough to succeed in today’s business world, but rather “it also takes an environment where collaborative people, empowering technology, and transformative ideas come together to carry out customers forward faster”.
She continued: “What I love about our new logo design is how it stands out among our competitors. The colour we picked is no accident. I wanted us to stand apart.” Another element of the logo that “stands out” for Whitman is its “simplicity”.
However, some reception of the logo was negative. Network World writer Brandon Butler said “it’s really boring”, while an article on The Register‘s news site called the image “bland and lifeless”.