MSE’s Luke Goldberg informs attendees about the company at a BTA event it hosted in 2014
The remanufacturer was recognised by the BTA Channel dealer group for the second straight year.
The BTA (Business Technology Association) awarded MSE for the “second straight year” after giving the company the BTA Channel Choice Award for remanufactured cartridges in May 2014. The association emailed its dealer members “and a number of dealers outside of its membership” earlier in 2015 to get their votes for awards categories, asking dealers to “rate their primary- and secondary-line hardware vendors in key performance categories”.
The dealers were also asked to rate vendors in two additional categories, one of these being remanufactured cartridges. Ron Hulett, BTA President for 2014 and 2015, stated that the awards programme “provides dealers with a means of recognising and honouring those vendors that are most supportive of the dealer channel”.
He added that “through the years, we have honoured a number of deserving vendors for their outstanding product lines, exceptional levels of performance and dealer support. As one of our 2015 Channel’s Choice winners, we congratulate MSE and express our sincere thanks for its exceptional support of the BTA Channel”.
Luke Goldberg, Senior Vice President of Sales and Marketing for MSE, commented: “We are honoured that members of the BTA have selected us for this prestigious award two years in a row now. MSE is committed to providing a true alternative to OEM consumables and to continuing investment into technology, innovation, and engineering.
“We are now thrilled to support the market’s highest quality product with a class-leading suite of MPS and marketing solutions that we have no doubt will drive further value in the channel.”