The OEM and the English Premier League football club will continue their partnership.
Manchester United footballers Robin van Persie, Radamel Falcao and Tyler Blackett
The global partnership, which began in November 2010 and was renewed in 2012, saw the OEM become the club’s Official Office Equipment Supplier, with stadium advertising, hospitality, printer provision and other benefits included in the deal. The renewal of the deal means that it will last until the end of the 2017/18 season, and is said to reflect “the success to date of the partnership”.
Epson stated that it has helped the OEM to “engage more with its customers in key markets and enhance its global brand awareness”, with the partnership said to “continue to play a key role in boosting its global profile and supporting business growth” for products including inkjet printers. Epson will continue to “benefit from stadium advertising rights and hospitality”, while Manchester United will continue to receive “core office and front-of-house printing and imaging equipment”.
The OEM added that although it and the club “compete in different environments”, it believes that the two “share a common commitment to continuous improvements in performance and innovation”, as well as being “indispensable part[s] of the community and the lives of customers and fans”.
Ian Cameron, Epson’s General Manager of Brand Communications, stated: “We are very excited to renew our global sponsorship agreement with Manchester United. The partnership to date has provided us with numerous benefits in key markets such as the office and emerging economies, and the renewal reiterates both organizations’ strong and ongoing commitment to excellence and to helping our customers to achieve their dreams.”
Richard Arnold, Manchester United’s Group Managing Director, added: “Manchester United is very proud of its partnership with Epson. Already a household name, the company has shown the innovation and determination to take this name further, breaking into new and emerging markets. We are happy to have played our part in this expansion, introducing its fantastic products to our global fanbase.
“An example of this is Epson’s innovative 3D projector commercial featuring Manchester United players, which has been seen by over 10 million people worldwide. This is the second time Epson has extended its relationship with the Club – demonstrating the value that partnering with Manchester United brings to both the Club and to the partner.”