The remanufacturer has launched a campaign to promote its HP cartridges after the recent Euro drop against the US dollar.
The company’s campaign, ‘Beat the currency squeeze’, was decided upon “due to the recent Euro drop against the US dollar”, with Print-Rite adding that the campaign aims to promote its “IP-safe compatible and remanufactured HP colour laser range”. The strategy also “aims to extend commercial support” to Print-Rite’s “business partners” in Europe.
Stating “Europe! We stand by you!”, the remanufacturer added that “HP products have been [seeing] a stronger demand in the market”, and “as a market leader and forward-thinker, Print-Rite is now inviting trade partners to make [more] money with its IP-safe compatible and remanufactured HP colour range”. The company also pointed out that the campaign “ensures our customers succeed during challenging economic times”.
Philip So, Print-Rite’s Head of Research and Development, commented: “Our growth [in our] HP range is a testament to the knowledge and professionalism of our R&D staff. We are also driven to help our customers make more money through our innovation, particularly the latest and hottest models of CF 380-383, CF 380X, CE 410X-413 and CC530-533.”